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groundcrew

Managed social media for Singapore businesses

You run the shop.
We run the feed.

Hand us your socials. We plan, make and post everything, and reply to your customers. You don't lift a finger.

Start free onboardingSee what we do ›
A bakery cafe owner laughing at her phone behind a counter of fresh pastries

What we take off your plate

All of it. Almost.

We do

Plan your content every month
Write every caption in your voice
Design posts, carousels and reels
Post on schedule, on every channel
Reply to comments and DMs
Send you a report every month

You do

Run your business.

Send photos if you like.

That's it. No approvals to chase, no briefs, no photo shoots. Want a quick look before something goes out? Just ask and we'll send it first.

How it works

Your phone stays in your pocket.

We know your business and your voice, so we just get on with it. Here is every week, handled.

Step 1 · We do this

Plan.

A month of posts built around your launches, your seasons and your quiet days.

Step 2 · We do this

Schedule.

Captions, graphics and reels made in your look, and lined up for the right time on every channel.

Step 3 · We do this

Let it fly.

Posts go out on time, every time, on every channel. On brand, in your voice, without you lifting a finger.

Step 4 · We do this

Reply.

We look after the comments and messages that come back, and send you a report every month.

A person, not a ticket

One person who knows your business.

You get your own account manager. The same person every month, who learns your bestsellers, your regulars and how you like to say hello.

Behind them, our own tools do the heavy lifting, so your posts are ready fast and always on brand.

An account manager replying to a client on her phone

Your account manager

Your groundcrew · usually replies within the hour

Morning! Your new weekend menu went live at 11:30 on Instagram, Facebook and TikTok.

Nice! Can feature the durian cake next week?

On it. Added to next week's plan ✓

EXAMPLE

What you get

Posts people stop for.

Graphics, videos, slides, carousels, reels and many more. Every one made in your look, in the shape each channel likes.

Graphics

Single posts for news, offers and opening hours, with your logo, colours and fonts.

Videos

Longer videos for YouTube and Facebook that show what you do.

Slides

Step by step decks for tips and how-tos, with a PDF for LinkedIn.

Carousels

Swipeable photo sets for new menus, collections and before and afters.

Reels

Short voiced videos for TikTok, Instagram Reels and YouTube Shorts.

And many more

Whatever suits the moment. We pick the right format for every post.

Everywhere your customers scroll.

InstagramFacebookTikTokLinkedInYouTubeXThreadsPinterest

Your options

Three ways to run your socials.

Do it yourself

Free, until you count the hours. Posting gets skipped on busy weeks, which is every week.

Hire someone

A salary, leave cover and training. When they move on, you start again.

groundcrew

A whole team for less than a hire. Live in 48 hours, never on leave, and you don't lift a finger.

Who it's for

For owners who are busy being owners.

Cafés and restaurants

New menus, weekend specials and opening hours, out on time.

Shops and retail

New stock and promotions on every channel the day they land.

Beauty and salons

Fresh looks, before and afters, and open slots this week.

Clinics and wellness

Health tips and team intros, said in a calm and trusted voice.

Law firms

Plain-English explainers that build trust, within the rules you work under.

Accounting and finance

Deadline reminders and money tips your clients actually read.

Property and real estate

New listings, viewings and market notes, every week.

Education and tuition

Intakes, holiday camps and wins parents love to share.

Fitness and studios

Class schedules, new programmes and member wins.

Hotels and hospitality

Rooms, events and the little touches that make guests book.

Home services

Renovation, aircon and cleaning jobs shown off, done right.

Services and B2B

LinkedIn posts that show what you know, every week.

Onboarding is free

Live in 48 hours. Free to start.

1

A 20 minute chat

Tell us about your business, your customers and what you sell.

2

We set it all up

Your voice, your look and your accounts, connected the same day.

3

You're live

Your first posts go out within 48 hours. Then we keep going, every week.

Questions

What owners ask first.

Do you come and take photos?

No. Send photos from your phone whenever you have them. When you don't, we design graphics and slides in your look.

Do I need to approve every post?

No. It's a managed service: we know your business and your voice, so we just post. If you'd rather see posts first, tell us and we'll send them for a quick look.

How much of my time does it take?

A 20 minute chat to start. After that, nothing, unless you want to send us photos.

Which channels do you cover?

Instagram, Facebook, TikTok, LinkedIn, YouTube and more. We'll suggest the ones that suit your business.

How much does it cost?

It depends on your channels and how often you post. Onboarding is free. Say hi and we'll put together a plan for you.

Onboarding is free

Say hi.

Tell us about your business. We set everything up for free and your first posts go live within 48 hours.

Prefer email? Send it by email instead.